What do I do as a SEO freelancer?
This may sound like a simple enough question but there are thousands of SEO freelancers, with varying levels of effectiveness and experience, all providing a unique service. I supply 14+ years of SEO experience to your business, applying everything I know to grow your rankings quickly, sustainably and in a way that is commercially viable. The only effective way I know to do this is by being relatively hands-on or heavily involved through consultancy.
Typically, my first real objective with a new client is to present a macro-level view of the website – through the eyes of organic performance and technical standing. This will give us a clear route to key deliverables, looking at what needs fixing, growing, removing or adapting, to get the best organic uplift possible. I’ll help establish keywords of interest which tally up commercially, provide cohesion with PPC channels and effectively guide you through the planning stages of SEO.
Once the plan is in situ, this is where the service often diversifies towards the client’s needs – I can be as hands-on or hands-off as possible. Many clients will have large in-house teams to execute the strategy all the way through to smaller, agile teams, wanting me to carry out the changes on their CMS. One thing is for sure, by the time we reach this point in the campaign there will be a clear strategy, quarter plan and direction of travel – with regular intervals to gauge success.
How much do I charge for SEO services?
I hear regularly that the way SEO is typically priced can be challenging – so many different structures from fixed retainers to fluctuating day rates. I’ve spent a lot of time working within agencies, within DTC and B2B companies and have only really found one pricing structure that works. I provide all my clients with an hourly rate and decreased day rate when block booked. This allows my clients to scale up or down based on their requirements and I don’t force my clients into any fixed-term contracts. The only aspect of my service that should retain you is the results and ROI.
A typical client will pay for 5 hours upfront to get the campaign running, from there, they are invoiced on the 1st of each month (or the next working day) with the hours spent on the campaign – I provide 14-day payment terms for most clients. I help clients plan ahead when it comes to paying for SEO, I can create thresholds whereby I will update clients on spending hitting certain levels or cap the time being spent, so there are no surprises when the invoice lands.
Who have I worked with?
I’ve been freelancing for almost 2 years now and I’ve worked with a large selection of clients and agencies. Here is just a small amount of brands I’ve worked with and testimonials I have generated over this time. For more information on previous experience, please visit my Works section.
White Label SEO
PPC, SEO and Email
PPC and SEO
PPC Search Campaign
Full Search Support
On-site SEO and PPC
PPC and Search
What makes me different?
Freelancers don’t always provide a consistent service; it’s really important to find a freelancer that fits within the framework of your business but also provides that added value of expertise within the service they sell. Although this section of my site is all about me and my services, I’m not publishing an autobiography here; I’m going to try and focus on key areas which I think set me apart and benefit my clients.
Understanding your business
Knowing things many SEO/PPC experts don't...
A dynamic network & team
From problematic campaigns to accelerating existing ones
I work with some of the leading agencies within the UK – giving me access to a wide network of campaigns at various stages. This gives me an incredible network, experience and skill set that I can readily adopt to help any campaign. This dynamic way of working allows me to work on campaigns which may be problematic, at early stages or have hit stagnation.
What SEO Specialisms can I help with?
Full SEO Auditing
Growing Visibility to a Local Audience
Let’s talk shop, bricks and mortar – or online, if you’ve got a local catchment area, growing visibility locally can be rapid and lucrative. Local businesses can often be so deeply entrenched in running their business that they overlook simple and progressive tactics to really engage a local audience with Search. I can provide expertise in local SEO to your business as part of my SEO service.
Increase Your Product Sales With a Robust SEO Strategy
Getting more product sales with SEO is more of a science than art – assessing margin considerations, short, mid and long term strategies and effective content support. It’s a dynamic landscape when selling online and I can help all online businesses sell more with my organic freelance services.
I’ve got over a decade of experience within SEO – clients with all different infrastructures, CMS and frameworks. WordPress shines through as the platform I’m most agile on – often being able to find and fix a lot of issues with minimal development support. It’s a platform I love to use but I can also help with other platforms like Shopify and Magento.
As someone who has been operating in the search industry for some time, I can diversify my services to support almost all business objectives. These range from lead generation all the way through to brand awareness, although I don’t list all the areas I can support – I’d recommend getting in touch to see if I can help you if you can’t see a specific service you need listed here.
Let's work together to unlock the full potential of your website's SEO...
Whether you need help with keyword research, content optimization, technical SEO, or local SEO, I can help you achieve higher search engine rankings, attract more targeted traffic, and grow your business online. Submit your details below, and I’ll be in touch…
Have something on your mind?
I’ve tried to encapsulate all the key questions I am often asked by clients and prospects. Please don’t hesitate to speak to me if you have any further questions. My head office is located in County Durham but I’m willing to travel to your office if you need someone to walk you through SEO in person.
My thoughts on AI generated content?
With the introduction of tools such as Jasper and ChatGPT, a lot of SEOs have turned to AI content creation. We strongly oppose this as Google penalises content that has been written by AI – we instead stick to the good old-fashioned way of creating content, writing it ourselves after thoroughly researching the topic. We do, however, acknowledge that AI tools can help in other areas; check out our breakdown of ChatGPT and how it can be used for SEO purposes.
Can I work On-site/In your office?
Yes, I work with a handful of clients whereby I physically work a full day within their office. My portfolio of clients that have on-site services often do better than solely remote, this is due to having the ability to really get under the skin of the business and understand it. Charges are my hourly rate + expense adjuster on where you are based in the world.
Do I do link building?
If you want link building as a singular service the answer is no – dedicated outreach is not something I can do exclusively. I do however provide support, either hands on or consultancy, around building the off-site strategy, which does include outreach but I often approach this under a strategy and not an isolated service.