Contact information

Theodore Lowe, Ap #867-859 Sit Rd, Azusa New York

We are available 24/ 7. Call Now. 07817146265 hello@shaneparkins.co.uk

Organic Search, the way it should be.

Prominent rankings in search results can drastically change the trajectory of a business. It doesn't have to be a bottomless pit of expense if you will consider a freelancer SEO consultant. SEO is a science, you need tried, tested and proven methods. Nobody can ethically guarantee rankings, I can guarantee you the best chance. I cover the full spectrum of SEO, from keyword research all the way through to improving your rankings and improving organic traffic levels.

Technical SEO Audits | eCommerce SEO | Local SEO | SEO Consultancy

Do I rank #1 in Google?

Let me show you this site's SEO results.

As a SEO freelancer you'd expect me to rank highly right? Well here I run through a breakdown of the progress I've made on this very site. Although I am a freelancer based in Durham, I am able to get national visibility and really drive strong conversion performance too. If you have time I'd encourage you to see what I've been able to achieve with this site.

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Some kind words from existing SEO clients.

I work exceptionally hard for all my clients and when I receive feedback, I just want to shout about it - read three testimonials I've received over the last few weeks.

We’ve been working with Shane for several months now across a diverse range of SEO projects. He is immensely knowledgeable across a multitude of topics and has helped us deliver best in class analysis in several, highly technical briefs. We would have no qualms in recommending Shane as a proficient and reliable additional pair of hands to any digital team.

Ginny Director, Interim Digital

Shane is very easy to work with, he’s responsive and gets down to the business immediately. Shane is very much results orientated which is super important when you work with targets, goals, budgets etc. That also means we are on the same page and trying to acheive the same results!

Evelina Eva, Director, South East Hot Tub Hire

SEO is completely new to us so having Shane take charge and offer his advice on what works and what can be ‘Quick wins’ has been greatly received! We look forward to working more closely with Shane over the next few years!

James Director, DPPUK
Methodology of organic search.

A typical campaign.

I don't have a typical client but the methodology I use for SEO campaigns tend to follow similar patterns. All due diligence is carried out on a site by site basis and each campaign I work on will have its own underpinning SEO strategies.

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Performance probing

Full SEO Auditing

Search Console, Google Analytics, SEMRush, Screaming Frog, Sitebulb, Source code and front end analysis. The average audit have key diagnostics and actions which will have a major impact on performance - fluff-free and the foundations of a blue print. Here I can sometimes branch off into a Core Vital or Speed audit. Developer input and internal shareholder presentation stages, this section often goes into the depths of technical SEO.

See: Technical SEO audit

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knowing what we're working with

Defining Success

Now we know the state of the site, it's a great opportunity to define success. Looking at areas from improving current performance, infrastructure to achieve sales aspirations and build up a resilient, robust and realistic plan. This can be centric to nationwide exposure to local SEO.

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Blue sky thinking is over.

Let's get moving.

Anyone with minimal experience can achieve the first two tasks, here is where I pay for myself. Executing high-risk, high-reward tactics under safe management can provide businesses with dramatic results. Risk mitigation and driving sustainable performance increases is what I've been doing for over 12 years. By this stage we'll be seeing movement on key markers. Not all SEO professionals are created equally, it's important to scrutinise all work going on at this point.

The hot topics

Have something on your mind?

I've tried to encapsulate all the key questions I am often asked by clients and prospects. Please don't hesitate to speak to me if you have any further questions. My head office is located in County Durham but I'm willing to travel to your office if you need someone to walk you through SEO in person.

When I take on a customer they are not entering into a 12 month contract, or have any obligation to ever use me again. This means entry into assessing if your site is in a good state is relatively low, an audit typically takes 3-5 hours. The implications within the audit will likely make it one of the best ROIs, as it often highlights areas missed for many years.

Nobody can. What you should be gauging is the work that is going into the site to help it rank. The deliverables are the true success of SEO, underpinning this is experience and if you keep hammering away at all the key areas, rankings will come.

We have to be realistic here, SEO is only viable if it generates money so I start with cash ROI, then rankings then underpinning actions I am taking (or proposing) to get the site generating more revenue. SEO doesn't have to be a bottomless pit, it can be self-funding and compounding under the right management.

My pricing is very straightforward and transparent, by the hour. I've seen some horror stories from both sides of the pendulum, from companies going for very cheap SEO services to the ridiculously expensive retainers. SEO should be built to generate a positive ROI.