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My Work & Professional Experience

As a professional contractor for some of the largest agencies in the UK, I have to sign a lot of non-disclosure agreements. This means I can't be as transparent as I like with the clients I work with. In 2022, I was able to work with 14 of the top 150 retail brands in the UK, in some capacity or another - along with a strong portfolio of direct clients, which some are shown below.

"One of the best in the business when it comes to SEO and Paid Advertisements."

"Shane has been fundamental to our PPC efforts. He took the time to get under the hood of our business and strategise effectively. "

Some of my SEO/PPC clients and their feedback

Below are some brands I’ve been privileged to call clients – accompanying some of their logos are some of the kind words I’ve received from them too.

“We just gotta take a moment to give major props to Shane Parkins. This guy has been working his magic on our SEO and PPC campaigns at Runrug, and let me tell you – he’s been nothing short of a game-changer!

Straight out the gate, Shane got the hang of what we’re all about. He spotted the hurdles we were facing and, quicker than you can say “digital marketing”, put together an SEO and PPC strategy that was just spot on. We saw his genius unfolding real quick, driving big-time results for our business in the UK and the US.

But Shane’s not just a tech whizz. He’s got this incredible knack for breaking down the geeky stuff, making sure the whole team gets the picture. We’re all on the same page, speaking the same language, and it’s largely thanks to him. In the short time we’ve been lucky enough to work with him, Shane’s done wonders for Runrug’s online presence and profits. If you’re looking for someone who knows the ins and outs of SEO and PPC, and can seriously move the needle for your business – Shane’s your man.

Kudos to Shane for the elite-level support, guidance, and the massive value he’s brought to Runrug. Here’s to even more success on the horizon!” Paul, Director, RunRug.

90% of my clients find me via Google - my business is built on the very service I do on behalf of my clients.


"Shane has helped us adapt a back-to-basics approach, conducting a full site revisit and overhaul. He and his team are heavily involved in all aspects - from swapping CRMs and rebuilding the site to improving our rankings. To top things off, the communication is great and we’re able to squash any issues quickly and effectively."
Marketing Manager

Property Saviour

"Shane produces practical strategies that deliver results. Whether you are thinking SEO or PPC, I’d hire Shane in a heartbeat. One of the best in the business when it comes to SEO and Paid Advertisements."


"The performance of our campaigns continues to improve with Shane on the job! Not only has he optimised our ADs to increase revenue, but he has taken a genuine interest in the company and portfolio. He always goes the extra mile, no matter the task, and has been a pleasure to work with. I would 100% recommend him if you're looking to get the most out of your Google budget :)"
Vendor Manager
MotorEasy Logo
Make My House Green Logo
Greenbank Recycling Solutions Logo
Reading Solutions Logo

Interim Digital

"Shane is immensely knowledgeable across a multitude of topics and has helped us deliver best in class analysis in several, highly technical briefs. We would have no qualms in recommending Shane as a proficient and reliable additional pair of hands to any digital team."

Nutshell Apps

"Shane has been fundamental to our PPC efforts. He took the time to get under the hood of our business and strategize effectively. He’s fast, thorough and extremely knowledgeable – we will definitely use his services again in the future. Thanks Shane!"
Digital Marketing Manager


"We have been working with Shane on our Adwords campaign for about 6 months and have seen immediate results, his advice and knowledge have been invaluable in helping us to plan our future strategies for online growth."
Technical Manager
Holiday Tracker Logo
Celtic Tuning Logo
Tennick Accountants Logo
NetXL Logo

South East Hot Tub Hire

"Shane is very easy to work with, he’s responsive and gets down to the business immediately. Shane is very much results orientated which is super important when you work with targets, goals, budgets etc. That also means we are on the same page and trying to acheive the same results!"

Veltuff Workwear

"Having Shane onboard to help drive and develop our Google Ad account was always a no brainer. He brings in an incredible amount of experience and knowledge of the latest updates in Google and Bing. He fully understood our objective and has excelled and continues to drive success for our website."
Digital Marketing Manager

Seven Keys Estate Agents

"Nothing is an issue when working with Shane, he clearly knows what he’s doing in his field and I would have no hesitancy about recommending him. We have seen our brand grow and gain busier traction online in a short period of time. Thanks Shane."
Elite Embroidery Logo
Allen Hire Logo
Northern Parrots Logo
Belcor London Logo

NE Rubbish Removal

"Shane has taken our business fully online and drives an incredible amount of leads each month - from a complete standing start. This includes increased calls, enquiries and ultimately pounds and pence through turnover."

Durham City Incubator

"Shane delivered a very informative SEO workshop for Durham City Incubator which really helped the start-ups on the programme. Shane shared his SEO experience by providing a step-by-step approach to developing a clear SEO strategy, debunking many SEO myths and providing some great tools to help."
DCI Manager

Wart Removal UK

"Our website seemed to have some index problem and low visibility in key areas; we were targeting local clients. After identifying the core issues with the site and rebounding it with a new content strategy, we are seeing a big uplift in leads. So far we’re delighted with the progress of the site and are looking forward to wider success of the site and improvements in visibility."
YGam Logo
Chrome World Logo
GoYard World Logo

Saks Apprenticeships

"Working with Shane has been a breath of fresh air, not only has he completely revamped our Google paid advertising which has seen a positive impact on the level of traffic and the quality of the traffic resulting in more enquiries."
Marketing Manager

Osbourne Pinner Solicitors

"Shane is absolutely amazing. Very professional and knowledgeable."

Inovo Media

"Shane and his team are superb. Their knowledge of SEO and PPC are second to none."

Professional Experience & History

Before running my own freelance business, I was working within some of the UK’s most ambitious brands – managing multi-million pound budgets and establishing my experience to sell a professional service. Read more on my professional history below.

The tanning shop logo

The Tanning Shop

Head of Marketing

Taking full digital marketing ownership of a 100+ store retail outlet – driving a digital first approach, covering all inbound marketing channels from social media paid through to SEO. Managing a full team of 4 and a multiple 6-figure marketing budget.

Workwear express logo

Workwear Express

Head of eCommerce

Looking after a 40+ team and driving aggressive growth within eCommerce, managing 7-figure media spend budget and able to double the turnover of the website.

Nigel Frank international logo

Nigel Frank International

Head of SEO

Driving a company, which is on the London Stock Exchange, organically – growing traffic by over 300% and spearheading an international SEO campaign, which drove significant growth for the company.

Silverbean Logo


SEO Campaign Lead

Managing a portfolio of four clients, Traidcraft, Berghaus, Fraser Hart and Fields – providing SEO strategy and execution, managing a small service delivery team of 4.

A little more about me

Shane Parkins

For those of you who aren’t bored at this stage, here is a little more information about me; mainly around outside of work.

I love nothing more than seeing ‘green shoots’ on reports, it’s an absolute labour of love when it comes to SEO and Ads. Outside of work you can find me hiking a great deal, if ever you are passing Roseberry Topping on a Friday evening, you’ll likely find me up there – feel free to tag along.

I’m from a little village outside of Durham – a father of one, owner of a Golden Doodle and absolutely love my job.

I’ve also recently picked up a new position as Managing Director for Climb and Conquer, a subset agency we created due to the growth of this freelancer business.

Listen to my latest podcast with Copycraic.

Listen on Spotify

Let’s get in touch

Before running my own freelance business, I was working within some of the UK’s most ambitious brands – managing multi-million pound budgets and establishing my experience to sell a professional service. Read more on my professional history below.

Please note: The roles showcased within the Professional Experience & History section are from past employment and are not clients of my freelance/contractor business. All logos and artwork belong to their respective owners.

Introduction to Shane

After working 14 years for companies of all sizes and ambitions – I’ve got an extensive range of skills to grow your business through search. Freelancing for just under 2 years now, I’ve amassed over 30 testimonials and case studies of companies, just like yours, that I’ve helped grow with effective and affordable SEO services. 

I’ve put together a quick introduction video to give you a whistle stop tour of my experience and how I typically work.