Get Bing Ads working for your business
Most people I speak to will adapt a Google-first approach, perhaps setting up a relay between Google Ads and Bing Ads. Getting professional help with your PPC strategy can pay real dividends over the longer-term.
Bing Exclusive Strategy
Over 1 billion people use Bing each month, don’t stray into the trap of using Bing as an afterthought. Working with a PPC expert like myself will help you get the right strategy relevant to your business.
The BIG picture
Working with an expert search freelancer can help you create a strategy for the bigger picture. What channel contributes what to sales, how we fine tune each channel and boost profitability in a business.
Fees that make sense
You won’t find minimum length contracts here, I don’t believe in minimum terms, % of spend or value based pricing. I’ll charge on the time spent on the account at a rate that reflects my experience.
Receiving the below feedback is almost as good as getting the results.
Typical Bing Ads Management Process
Having live data at your fingertips is one of the core reasons my services are so agile. I utilise Google Lookers Studio to coordinate multiple data points into one, easy to digest report – allowing you to hone in on how Bing Ads is contributing to your business.
Various moving parts are involved within a successful search campaign. Bottlenecks can be a major draw back – I’ve got a robust network of freelancers who can help support with design, content and specialist areas when required,.
Sensible & rapid scaling
If growth is a key driver, I’ve got a proven track record with growing businesses within search; Bing is no exception. Defining success figures, both commercial and indicators can help set the foundations for successful scaling.
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The FAQ of Bing Ads Management
Here I’d like to showcase some of the typical questions I get asked when it comes to my freelance Bing Ads service. Please do get in touch if you’d like to discuss your campaign in more detail.
Do you just sync Ads with Bing?
Around 80% of my PPC management services lean towards Google Ads, but that doesn’t mean I take this platform for granted. I’d typically work with you to make an assessment on the campaign structure but in most cases, I branch them off – creating a data-driven campaign between Google Ads and a separate one for Bing. In my experience you can typically get away with the regular sync (or limited sync) in smaller campaigns but as revenue starts to grow it can often require a dedicated Bing strategy – as what works for Google Ads, does not always follow through into similar performance on Microsoft Bing Ads.
How do I define success with Bing Ads?
How much does it cost?
Firstly, I do not charge based on the spending of your account – I quote based on the time required to grow your account in a profitable and sustainable way. It varies from client to client, I often look at management fee and spend as the total marketing cost – which means I’m using my fee within the ROI figures. Again, this is often overlooked when it comes to PPC management, some clients can get 300-500% ROAS but in reality, it can be 100-200% when you factor in fees. This risk is more so with Bing as media spending typically drops due to lower search volume. How I’d normally approach this is how much revenue I think you’d generate if you hired me to oversee your Bing Ads – all-inclusive of media spend but also my management fees.