Why do you need a PPC audit?
PPC can have a lot of moving parts to it – I often speak to business owners who have had several managers influence the account over the years, struggles with internal team skills or just need an outside expert opinion to ignite growth. I provide over 14 years experience into your account, giving it everything I’ve got and know to help you grow the account. The outcome will be clarity on the account performance and practical steps you can take to grow commercial performance.
Incorrect Targeting
Getting in front of the right person, at the right time, at the right price is one of the core skills of PPC. Within the audit I’ll go back to basics and ensuring we are achieving the right targeting.
Ineffective Ads
You’re biggest lead qualification tools is your ad, the wrong messaging at this stage can cause unnecessary spend. I’ll help you align adverts with your core market, keywords and website.
Inaccurate Data
No business can make effective decisions on PPC performance without the correct data. I’ll audit the full conversion reporting system ensuring we have the full picture on what’s going on.
Skill Gaps
Sometimes I see the wrong action being taken by account managers. This is unfortunately a key part of the audit process and risk for all businesses. I’ll help you get back onto the right footing.
Legacy Technology
A problematic account I see often is ones built a long time ago and not maintained, using old technology and often requiring an audit because it no longer works. I’ll help modernise your account.
Commercial Awareness
Turnover is not the be all and end all, GP considerations can play an important part – I’ll help elevate your view on true commercial performance and look at life time value of clients too.
Great client feedback comes from hard work and great results.
Delighted to share with you some of the kind words I’ve received on the back of the hard work I’ve put in for my clients.
I work predominately within search which would cover Google Ads and Bing Ads – I can provide audits on other platforms but would need to be on a case by case basis; I’d recommend you get in contact with me directly here.
I appreciate this question is on the mind of a lot of visitors to this page, I would like you reframe the question slightly then come back to it. How much additional revenue will I drive to your business from the findings of this audit? It’s really difficult to say what the investment cost will be as each campaign is often varying sizes, complexities and also industry considerations. One thing you can be rest assured on, the cost will be reflective of the time spent auditing the account and won’t be a fixed project cost as I charge by the hour and not by the project.
I work on a hourly basis, I simply charge for the time it takes to audit the account and also any required communication. This allows clients to have confidence that the charges are reflective upon the work that has went into the auditing of the account. I don’t typically do project based pricing and also I can work to fixed budgets by restricting time if you are working within certain budget constraints.
I can help with Google Analytics reporting, Google Ads reporting and also events – either working directly with the site or through a third party developer. Tracking is the central part of PPC and getting this right will often change the dialogue within the account once we know what true performance looks like.
Shall we get a call booked in?
If you want to know more about my PPC auditing service, or perhaps you want a chat about PPC in general, please submit your details or get in touch via the contact details in the header of this site.