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How Does Social Media Impact SEO?

When’s the last time you heard an SEO say that social media is something you should implement into your SEO strategy? I’d place my bet on never. There’s good reason for that, social media is a completely separate marketing sphere,

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WordPress Basics – Design and SEO

WordPress definitely isn’t the easiest content management system (CMS) to use, and an even harder website builder, especially if you’re a beginner who’s never built a website before. Learning what each term means, what each function does and how to

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How do SEO and PPC work together?

Search engine optimisation (SEO) and pay-per-click advertising (PPC) are two of the most common digital marketing strategies used by businesses to increase traffic to their websites as well as increase that sweet bottom line. Coincidently, they are also the two

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October 2022 Google Spam Update

What is it? Google’s spam update finished rolling out on October 21st 2022, a mere 48 hours after it started to roll out. As the name suggests, it was an update to Google’s spam detection systems with the aim of

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