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If you ever wanted a case study for how powerful SEO is, you’re looking at one. When I started this website in 2021 it was designed to be a shop front for my SEO and PPC freelance services. Due to

Where has 2023 gone, seriously? We’re winding down on a year that has probably been a defining one for us and has pressurised the business into making some key changes – from a new brand addition to a new team.

The 18th of July will mark my first year in SEO and my first year in general full-time employment after finishing university. So, naturally as any workaholic SEO would do, instead of going out for work drinks (something that would

Struggling to get what you want out of ChatGPT? Getting content back that doesn’t quite flow well and sounds very brutish? (or you keep getting bullet point lists as I did) Then you need to start using ChatGPT prompts. These

Google kickstarted project Magi after learning that smartphone giant Samsung was considering a switch over to Bing as the default search engine for their handsets, following Bings (who are owned by Microsoft) plans to integrate the hugely popular tool ChatGPT

Just in case you haven’t heard yet, Yandex, a Russian search engine (the 4th biggest in the world) had some of it’s proprietary source code leaked. A large proportion of that code was 17,854 ranking factors which Yandex either uses

ChatGPT is currently the talk of the town – if you’re in any way involved in marketing or regularly liaise with that department, I’m sure that you’ve seen people mention ChatGPT on LinkedIn. There’s a lot of hype around it

SEO is an ever-changing field with constant innovation and algorithm changes from Google making it seem like there’s always something new to learn. Luckily for us, there are some things that will never change and no Google update will ever

The world of SEO can get very confusing very quickly, all thanks to the vast amount of varying information out there – a good chunk of it being utterly rubbish or even harmful. Most of the time, it’s not intentional,

When’s the last time you heard an SEO say that social media is something you should implement into your SEO strategy? I’d place my bet on never. There’s good reason for that, social media is a completely separate marketing sphere,

Seasonality is one of those things that almost all SEOs chose to ignore at some stage of their careers – I definitely did in the past. I always figured that once seasonal keywords start to pick up, I’ll see them

Whether you’re thinking about starting a blog or an eCommerce site, the question on your mind may very well be ‘Should I use WordPress or Wix?’ From personal experience, having built websites on both platforms, I can confidently state that

WordPress definitely isn’t the easiest content management system (CMS) to use, and an even harder website builder, especially if you’re a beginner who’s never built a website before. Learning what each term means, what each function does and how to

Writing SEO-friendly blog articles seems to be an issue for many content writers – while they’re able to write a fantastic blog article, they can’t get it to rank well, so no one will see it. I’ve had many content

As the weekend draws to a close I can’t help shake the feeling we are one week closer to a very turbulent trading time for a lot of businesses. One of the benefits to being a contractor for an incredibly

Search engine optimisation (SEO) and pay-per-click advertising (PPC) are two of the most common digital marketing strategies used by businesses to increase traffic to their websites as well as increase that sweet bottom line. Coincidently, they are also the two

What on earth is the SEO pyramid? The SEO pyramid is an easy-to-follow framework that highlights the main components of Search Engine Optimisation. You need to have the lower blocks in place before you can focus on the higher ones.

There seems to be, at least from my point of view, a general consensus on content writing within the marketing industry – nobody really wants to do it. We all acknowledge that it’s essential to have great content and we