What's typically included in a Technical SEO audit?
Speaking from experience, my typical professional SEO audit covers everything that can influence your organic visibility in Google. As long as I can gain access to the correct tools (such as Google Search Console and Google Analytics 4), I will be able to carry out a full deep dive into your site. There are often three component parts to my audit.
Technical SEO Auditing
This covers everything from indexability of your website, fundamentals holding visibility back and also opportunistic changes. It’ll likely be driven through a combination of crawls, deep dive into software and also CMS specific issues.
Observational SEO Auditing
Often stepping outside of the traditional technical audit of SEO – this section covers manual auditing, this will identify tailored issues and opportunities for your website, CMS and will also likely enhance UX.
Strategy Development
Finding issues with the website is easy part, there is actually underpinning tasks I carry out which really add value for my clients.
Many SEO experts will provide recommendations over the full site without considering if the page is actually viable (or if it’s worth spending time, effort or money on). I have bespoke auditing tools like Page Impact reports, clustering and also content audits.
I’ll then box all these recommendations up into a simple document which prioritises fixes and simplifies remedial work. With everything I do, I tether back to commercial impact and the cost to get the change implemented onto the website.
What benefits have people seen from my technical SEO skills?
Carrying out an SEO audit yourself?
After 14+ years of doing SEO, you learn a thing of two about technical aspects of the acquisition channel. Below is a breakdown of some of the errors I commonly see within SEO and also my thoughts around how to fix each one of them. Learn how to carry out your own audit using tools like SiteBulb, SEMRush, Screaming Frog and Google Search Console.