I hear these Ads questions a lot
Have a browse of the topics to the right and see if they sound familiar to your business. This may be the most cliche saying in digital marketing but I aim to be a partner freelancer and not a vendor - often taking my clients on a PPC journey either for the first time or under the scope of showcasing how a campaign should be run.
A common question I get asked by people looking to work with me. They are often blinded by the true performance of Google Ads and their business. This lack of clarity could be through poor reporting or lack of commercial awareness on what to properly track. I take great effort in looking at the full spectrum of commercial performance. A customer's life time value, direct sales, lead generation and return on ad spend - building confidence that it works (or doesn't and needs a step change).
I hear this often for a couple of reasons, recent price hikes from an agency nudges companies to go back to market to gauge value. The second main reason is general dissatisfaction with the running of their Google Ads account - cycling account managers, no real strategy, just a number and no agency interest in rolling their sleeves up and helping grow your business. This is so from the service I aim to offer I am genuinely thrilled if this is the reason you are looking to move - because I know what you are looking for is an ideal client to me.
Either starting a business or looking to go on a digital journey - I'm here to help. The way I work is within a scaleable fashion; also as a Google Partner, I can provide new clients to Ads with £400 free credit when they spend £400 (subject to Google's terms and conditions). These types of campaigns often require careful management due to creating a strategy based on my 12 years experience rather than any previous trading history.
Often a phrase I get from business owners trying to manage an agency or attempting Google Ads for the first time. I can train, mentor and be a hands on support for all businesses; a refreshing approach with my service is I look at profitability through the eyes of spend + my fee, this means that commercial success is built around the full P&L and not just revenue.
Let my clients tell you.
I've worked in Search for over 12 years now, but I've only been freelance for just under a year. Here are some fantastic quotes from PPC clients that I've amassed over the short time of freelancing.
“Shane has been fundamental to our PPC efforts. He took the time to get under the hood of our business and strategize effectively. He’s fast, thorough and extremely knowledgeable – we will definitely use his services again in the future. Thanks Shane!”
“We have been working with Shane on our Adwords campaign for about 6 months and have seen immediate results, his advice and knowledge have been invaluable in helping us to plan our future strategies for online growth.”
"Shane is very easy to work with, he’s responsive and gets down to the business immediately. Shane is very much results orientated which is super important when you work with targets, goals, budgets etc. That also means we are on the same page and trying to acheive the same results!"
“Having Shane onboard to help drive and develop our Google Ad account was always a no brainer. He brings in an incredible amount of experience and knowledge of the latest updates in Google and Bing. He fully understood our objective and has excelled and continues to drive success for our website”
"Nothing is an issue when working with Shane, he clearly knows what he’s doing in his field and I would have no hesitancy about recommending him. We have seen our brand grow and gain busier traction online in a short period of time. Thanks Shane"
“Going into the workshop I didn’t even know what PPC stood for, and Shane lowered the barrier of entry to all things SEO[/PPC]. Thanks to Shane, I now have the resources and knowledge to conduct a thorough analysis of our website and importantly, the understanding how to make improvements going forward. “
How I'd propose we move forward
Although I call this my typical campaign approach, it doesn't mean I apply this to every single client I work this - tailoring is very much a key part of the service I offer. Getting under the skin of your business and campaign structure, ensuring we squeeze the maximum amount of performance as possible.
The full commercial picture
Making decisions within Google Ads can be costly without the proper data. I see so many businesses operating with just a £X spent and £revenue back - which is just a small proportion of the overall goal. How are the leads impacting your sales team, what's the lifetime value? You may be getting £1 spend and £2 back for example, but that customer could then spend consistently every month - changing the dynamics of reporting. At this stage I ensure we track everything from end to end - giving you full commercial insight into Ads and my ability to deliver.
Let's get some traction
I utilise previous trading history, if it exists, or commercial awareness to build out campaigns - giving you the best chance of success. I always build out campaigns in a small capacity with the intention for fast scale up - applying a scatter gun approach just isn't something I entertain unless it is controlled. I also utilise the latest technology such as Performance Max and ensuring you have the best possible chance of success.
I'll be constantly challenging my approach, fine tuning it to get the best result for you. When it comes to PPC if my direction is off, not performance or needs tinkering - you likely won't need to tell me I'll be all over it and letting you know about it. I never have to save face with PPC because I know if I keep operating a fluid way, with the level of experience I've got and the data we are presented with - it'll be a matter of time before we can get the campaign self-funding.
Scaling up Google Ads
Prospecting new markets and scaling up can present challenges to your business but you are in safe hands. I know that new markets can move away from your company ideals so I'm exceptionally fluid with my approach - I often work with the parameters of ROI/ROAS, business feedback on lead quality and margin on products being sold - when all these are a green light we can easily scale up albeit with the consideration of overtrading (which is a very real problem for some businesses, with a higher risk for PPC).
Get in touch
I'd love to help grow your business with Google Ads - feel free to give me a call, email or input your details in the form and I'll get back to you as soon as I can.