Seven Keys is an estate agent built on service, providing a local touch to clients in and around the North East. Based in Team Valley, the estate agents cover property sourcing, sales and lettings – with clear cut pricing and fees, a refreshing change to the industry.
I was approached by the previous agency and Seven Keys to help support the PPC campaign to help facilitate their internal step change towards focusing on more eCommerce orientated websites. The agency did a fantastic job growing the PPC campaign and it was a refreshing change to receive an account in great shape.
I incorporated some new technology into the campaign (Performance Max), which had only recently launched, giving the business the opportunity to be an early adopter of a new campaign strategy – I also branched their campaign into additional service offerings. The overall impact of increasing the spending, adapting the structure to new services and incorporating new bidding technology, we saw collective growth in calls, directions and a reduction in CPA.
It has been an absolute pleasure to work with Ross and the team and it’s very clear they take a lot of pride in their customer service – if you’re looking for a North East Estate agent, I’d certainly recommend giving them a try.
Nothing is an issue when working with Shane, he clearly knows what he’s doing in his field and I would have no hesitancy about recommending him. We have seen our brand grow and gain busier traction online in a short period of time. Thanks ShaneRoss Parker, Managing Director, Seven Keys Estate Agents.
In addition to managing the PPC campaign, I also set up a dashboard using Google Data Studio, which allows team members to see live reporting, commentary along with setting up frequent calls to monitor any shifts in leads into the business.
If you want to know how I can help your business, visit my freelance PPC services page.