When it comes to training up the next generation of hair and beauty professionals, Saks Apprenticeships is certainly leading the industry with their Ofsted OUTSTANDING rating!
Saks Apprenticeships’ website and digital offering have seen nothing but consistent, sustainable, and rapid growth over the years and I’ve been thrilled to be working with their Marketing Manager, Chris McIntosh.
A major part of the ongoing success of this campaign is having a switched-on, experienced, and highly effective internal marketing function, headed up by Chris – allowing me to fill any internal gaps within Google Ads management.
Saks Apprenticeships were currently receiving support from a unified supplier agency that had provided varying and sporadic levels of success within the campaign, but Chris was able to identify a big opportunity to have a dedicated focus on search and sourcing a suitable partner, this is where I came in. After working with Chris we’ve been able to overhaul the full PPC campaign with great levels of success – to the point where the company is expanding and hiring more staff.
Saks Apprenticeship is one of those brands with deep North East roots and I’m very much looking forward to seeing where we can take this campaign over the longer term.
“Working with Shane has been a breath of fresh air, not only has he completely revamped our Google paid advertising which has seen a positive impact on the level of traffic and the quality of the traffic resulting in more enquiries, he also offers advice and suggestions in plain English meaning that even the most uninitiated can understand the processes, progress and work involved
I would highly recommend Shane to any business looking for a skilled professional to improve their SEO and PPC programs. “Chris McIntosh, Marketing Manager, Saks Apprenticeships
I am currently working with the Saks Apprenticeship team to drive harder commercial performance from PPC. My services are also working alongside supporting in other areas; from consultation, weekly catch ups and over arching commercial support. I’ve been able to help the business grow the leads from salons and also the total amount of candidates into the business.
The campaigns I used range from Search dedicated to Performance Max, helping support