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The best marketing techniques in 2020, apparently.

Shane Parkins
Marketing charts for blog post

Marketers around the world have had their say, revealing what they believe are the most effective marketing techniques. What defines a effective marketing technique? It’s their assumption that this specific activity will lead to improvement in commercial performance. What’s particularly interesting with this survey is it was conducted just before the pandemic. A follow up […]

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I’m making some changes in 2022…

Shane Parkins
Christmas Tree with Sparkler

I’m quickly approaching my 3-month anniversary of freelancing. I haven’t loved every minute but almost every minute. Being agile, I think, certainly sets me apart; trying to find the best way of working at the current time, adapting and testing. This isn’t exclusive to my clients but to also the way I work. After much […]

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Thank you – here’s a little update.

Shane Parkins

Hello…. Here we are, 8 weeks into freelance and I feel I could easily progress this blog post into a book. Thank you so much to everyone who has supported me within the transition to freelance. I’m incredibly touched by all the support from clients, fellow freelancers and people from all walks of life that […]

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Why my SEO/PPC services are so cheap

Shane Parkins

‘If it’s too good to be true, then it probably is’ words you can comfortably live by; don’t let it prevent you from taking advantage of an opportunity though. I’ve not necessarily lost the chance to work with someone due to my rates being too cheap, but it is a line of questioning I get […]

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Running Ads? Don’t Forget these 3 essential tasks.

Shane Parkins
Laptop image for Google Ads blog post

If you are running search Ads there are three areas you need to be keeping a close eye on. These areas can help unmask the true performance of your campaign. Running a particularly large campaign? it’s so easy to lose sight of the full picture. Let’s dive straight in. 1. Let’s strip away branded searches […]

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SEO Experts, the steps to hiring them for your project.

Shane Parkins
Meeting of individuals with laptops - SEO Expert Blog Post

Hiring an SEO expert to take ownership, support or consult on your project can be dynamic, risky and costly. In this blog post, I want to show the key steps required to ensure you hire the right SEO Expert. Misconceptions of hiring an SEO expert Many customers who get in touch often have misconceptions, it’s […]

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From 31st August, I’ll be a SEO / PPC Freelancer!

Shane Parkins
Tablet and paper with notes on for SEO/PPC Freelancer Post

August 31st 2021 will be my very first day as a freelance SEO/PPC expert and I’m so excited! I’ve provided in-house SEO, PPC and other eCommerce/Marketing services for the better part of 12 years. Winning multiple awards and responsible for over £20m growth in sales, it’s been a fantastic career to date! I’m now packing […]

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